Why does the world need a $300,000 track Mustang?

Tim
By Tim Suddard
Aug 21, 2023 | Ford, Mustang, Ford Mustang, GTD, Mustang GTD, Ford Mustang GTD | Posted in Columns | Never miss an article

Photograph Courtesy Ford

Does the world need a $300,000 Mustang track monster? Yes, and I’ll explain why.

In case you missed it, at Monterey Car Week, Ford CEO and friend of the magazine Jim Farley publicly announced the new Mustang GTD, a supercharged, 800-horsepower, V8-powered, petrol-fed, street-legal track machine.

[ICYMI: Ford unveils “engineered to go like hell” Mustang GTD]

The front-engine, rear-transaxle, eight-speed car will have a carbon body, active aero, 20-inch magnesium wheels and every other trick from today’s catalog. Think Porsche GT2 or GT3 RS on steroids and straight out of Detroit.

What this new Mustang represents is an all-out war against the street-legal track cars from the likes of Porsche, McLaren and Ferrari.

This Mustang isn’t for a race series. It’s not aimed at drag racing. It’s not for stock car racing and, while it could be very fun, it’s not just for cruising to the local cars and coffee.

This is a car for the sports car enthusiast–admittedly a well-heeled one–to take to track day events. Why should you care that another rich person gets to play with yet another incredible $300,000 track day car?

Because a major automobile manufacturing company that recently announced it was going to stop producing cars except for one particular model as it transitions to an all-EV fleet has introduced the most badass, gas-powered track day car ever. And it’s doing so in America.

This bodes very well for the hobby we all love. Why? Chevrolet will not let this stand and will have to come out with something to compete. So will others.

And there will be a top-down effect as well. Sure, you might not have $300,000. Ford has to know there’s an even bigger market for a version priced for a larger audience. Could the Mustang GTD usher in a new wave of track-ready Mustangs?

If you’ve been worrying that the sun might be setting on gas-powered performance cars, I would argue that our friend Jim Farley’s move states rather definitively, “Not so fast.”

Join Free Join our community to easily find more Ford, Mustang, Ford Mustang, GTD, Mustang GTD and Ford Mustang GTD articles.
Comments
View comments on the GRM forums
Colin Wood
Colin Wood Associate Editor
8/21/23 11:20 a.m.

Here's how I picture the perfect scenario:

A "club sport" package for both 8- and 4-cylinder Mustangs that pulls out the rear seats while adding some extra bracing, track-friendly shocks and beefier brakes.

Pretty much like an upgraded version of the Boss 302 Laguna Seca.

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
8/21/23 11:29 a.m.
Colin Wood said:

Here's how I picture the perfect scenario:

A "club sport" package for both 8- and 4-cylinder Mustangs that pulls out the rear seats while adding some extra bracing, track-friendly shocks and beefier brakes.

Pretty much like an upgraded version of the Boss 302 Laguna Seca.

Let's call the the V8 an "L1T" and the 4 cylinder a "1LE".

tyronejk
tyronejk New Reader
8/21/23 11:41 a.m.

Call me a cynic but I disagree. I don't think this is a car made for driving enthusiasts to take to the track. I think this is a car made for the wealthy to park in their garages for 3-6 months and then resell on BAT for 2x MSRP.  

David S. Wallens
David S. Wallens Editorial Director
8/21/23 11:59 a.m.

At one time, didn’t you have to show some kind of “proof of racing intent” to purchase a new Cobra R? 

Javelin
Javelin GRM+ Memberand MegaDork
8/21/23 12:05 p.m.
David S. Wallens said:

At one time, didn’t you have to show some kind of “proof of racing intent” to purchase a new Cobra R? 

And how many Cobra R's have you ever seen on track?

AngryCorvair (Forum Supporter)
AngryCorvair (Forum Supporter) GRM+ Memberand MegaDork
8/21/23 12:05 p.m.
David S. Wallens said:

At one time, didn’t you have to show some kind of “proof of racing intent” to purchase a new Cobra R? 

IIRC you had to have a current SCCA competition license

David S. Wallens
David S. Wallens Editorial Director
8/21/23 12:09 p.m.

In reply to AngryCorvair (Forum Supporter) :

Or IMSA, IIRC. 

QuikMcshifterson
QuikMcshifterson New Reader
8/21/23 12:15 p.m.

This bodes very well for the hobby we all love. Why? Chevrolet will not let this stand and will have to come out with something to compete. So will others.

Hm.. not sure that this bodes well for our segment of the hobby. This is aimed at the McLaren / Ferarri / Lambo crowd, not most GRM readers (unless I'm just really poor compared to all of you). This was won't ever depreciate down to what a used E46 costs. 

Don't get me wrong, I think it's awesome that they're making it but I actually think that the Honda HPD Si for $55K (and even $90K Global Spec Miata) are closer to the mark for continuing our sport.

I'd very much like to see more ~$50K production race cars from manufacturers. Maybe if everything from the Golf GTI to the GR86 or even a Local Spec Miata was made without fancy sequential boxes and race electronics but just basic racing upgrades while keeping costs down for club / regional racing. 

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
8/21/23 12:23 p.m.

In reply to QuikMcshifterson :

The Global Cup MX5 was only $53k when introduced. They built about 100 at that price which was way too good a deal. The cost is up to $82k now, and it looks like the sequential box is an option if you're not going to race in the pro series.
Price list

Driven5
Driven5 UberDork
8/21/23 1:03 p.m.

In reply to tyronejk :

Just because a product is specifically "made for" one market segment, does not preclude it from being bought by other segments of the market too... And that's (falsely) assuming the market segments are mutually exclusive, rather than overlapping significantly.

Much like trucks, it's far too easy for outsiders to make judgy assumptions about how high dollar limited production track cars are or aren't being used based purely on their extremely limited and heavily (confirmation) biased observations.

The continued support for enthusiast targeted offerings across manufacturers and price ranges is certainly good for all enthusiasts, and that certainly includes Corporate Mcstuffypants seeing the value in opening the budget for these types of 'engineers gone wild' kinds of halo endeavors. The top of the market tends to lead the trends.

David S. Wallens
David S. Wallens Editorial Director
8/21/23 1:04 p.m.
Javelin said:
David S. Wallens said:

At one time, didn’t you have to show some kind of “proof of racing intent” to purchase a new Cobra R? 

And how many Cobra R's have you ever seen on track?

Back in the day–like 1995–the Toyohawk grids were full of them.

Turbo_Rev
Turbo_Rev Reader
8/21/23 1:18 p.m.

Very little is "needed" in this world. 

 

Mostly air, water, food, and shelter.

Geno1
Geno1 New Reader
8/21/23 1:22 p.m.

300K for a Mustang?  By the time you get a Vette race ready how much is in it?  Probably more.  Could be a bargain in the short run.  The yellow 3 wishes it was only 300K.

MockingbirdRacing
MockingbirdRacing New Reader
8/21/23 1:29 p.m.

In reply to tyronejk :

I'm betting my little WRX sees more track time than an entire years's worth of GTD production run will ever see.

David S. Wallens
David S. Wallens Editorial Director
8/21/23 1:29 p.m.

In reply to Keith Tanner :

And that’s basically a new Miata with some coil-overs, right? :) 

Duke
Duke MegaDork
8/21/23 1:42 p.m.
tyronejk said:

Call me a cynic but I disagree. I don't think this is a car made for driving enthusiasts to take to the track. I think this is a car made for the wealthy to park in their garages for 3-6 months and then resell on BAT for 2x MSRP.  

Which is the car's fault... in no way at all, actually.

 

XR7
XR7 GRM+ Memberand New Reader
8/21/23 1:44 p.m.

In reply to Colin Wood :

Put it on a serious weight loss program, start by tossing the those hideous display screens. Wouldn't mind a digital display if it had actual sensors displaying real information, not inferred stuff dreamed up by computer algorithms. Basic HVAC, etc.

Reminds me of when I purchased my 2012 Boss 302. Salesman slides these various brochures across the table to me. He starts explaining each one, "this one is for the Satellite radio", me "Ah, the car doesn't come with that", Salesman "Oh?" After a few more similar exchanges the salesman admits I seem to know more about the car then he does, then he explains he mostly sells pickups. But on the bright side I got what I wanted for my trade and no dealer mark up on the car. Final  bit on the car purchase. Why was the dealer so agreeable on the deal? The deal was ALL PROFIT. The dealership had won the car in a drawing at a Ford Motor Company 2013 New product show. The usual throw your business card in a fishbowl for prize drawings during the show.

vivek650
vivek650
8/21/23 1:53 p.m.

In reply to Colin Wood :

They already have the Mustang Dark Horse R with S about to come out.  Mustang R is not street legal.  I'm pretty sure same with the S.

vivek650
vivek650 New Reader
8/21/23 1:53 p.m.

In reply to Colin Wood :

They already have the Mustang Dark Horse R with S about to come out.  Mustang R is not street legal.  I'm pretty sure same with the S.

Tom1200
Tom1200 PowerDork
8/21/23 1:59 p.m.

I think it's good news for the hobby.

It's so far out of my price range that It's not anything I ever have to worry about but frankly if I did have that kind of coin I could run a Wolf GB08 or a Formula Atlantic.

Of course if  you're a Mustang guy this would be the ultimate must have.

Tig
Tig New Reader
8/21/23 2:16 p.m.

In reply to tyronejk : Sadly, I agree. They'll be sold to existing Ford preferred customers ...the ones who keep their GT40s hidden and unused till they're resold at profit to someone else hoping to capitalize 

 

bnight
bnight New Reader
8/21/23 2:36 p.m.

In reply to Colin Wood :

They do have a full range of options in the S650 range for track:

1. Daily/Track car - GT PP1 will do the trick with some upgrades.

2. More Track focused daily - Dark Horse Handling Pack 

3. T1 rce car out the showroom floor - Dark Horse R

4. New GT4 car for your race activities in the upcoming season - Mustang GT4

5. Track car to take to Le Mans and win a class win - Mustang GT3

6. A car to take to Nurburgring and have some fun while you also have your Ford GT there - Mustang GTD 

 

And somewhere between 2-3 you have the Dark Horse S which is a tunned down version of the R. 

I think Ford is very well positioned in the Track Days going crowd covering all the bases. I do think they are doing what Porsche are doing when segmenting the track going crowd. 

Tom1200
Tom1200 PowerDork
8/21/23 2:53 p.m.
bnight said:

I think Ford is very well positioned in the Track Days going crowd covering all the bases. I do think they are doing what Porsche are doing when segmenting the track going crowd. 

It is amazing to see the huge number of 911 GT3s at track days and so I can see Ford wanting to capitalize on that.

Qaaaaa
Qaaaaa New Reader
8/21/23 3:05 p.m.

In reply to Javelin :

I haven't seen on on track, but I've seen on AT a track. Some guy had a two car trailer at Mid Ohio. The front car was a Cobra R. Rusty rotors, dry rotten tires, tie down straps looked haggard. Guy said it hadn't been off the trailer in some years. I didn't understand it at all.

dannyp84
dannyp84 HalfDork
8/21/23 3:38 p.m.

 "If you’ve been worrying that the sun might be setting on gas-powered performance cars, I would argue that our friend Jim Farley’s move states rather definitively, “Not so fast.” "

..as long as you're rich. I see no great evidence of automakers going to great lengths to ensure that the everyman with a day job and a mortgage will have access to a new gas powered enthusiast car on a budget. The Miata and the 86/BRZ are basically all that's available for roughly 30k. You can get a new Mustang for that price but only with an automatic. The GTD is yet another rich person's toy, and I have trouble mustering any interest for a vehicle that's unlikely to ever be attainable to the rest of us.

QuikMcshifterson
QuikMcshifterson New Reader
8/21/23 4:17 p.m.
Keith Tanner said:

The Global Cup MX5 was only $53k when introduced. They built about 100 at that price which was way too good a deal. The cost is up to $82k now, and it looks like the sequential box is an option if you're not going to race in the pro series.
 

And if I had the coin to throw away... I'd still really want one (with the sequential box just because). 

sevenracer
sevenracer HalfDork
8/21/23 9:33 p.m.

It's cool they are trying to go head to head with Porsche for the very well heeled track day crowd, but seems risky to not undercut their price point. 

Probably won't matter, with limited supply of gt3rs, Ford will likely easily sell all they care to make. 

tyronejk
tyronejk New Reader
8/22/23 1:58 a.m.

In reply to Driven5 :

It's true that I'm making assumptions here but one doesn't need personal experience to know what buyers are doing with cars.  We'll see in a year's time how many sub-1,000k mile examples are listed on BAT for more than MSRP.  When people are paying $500k for $300k of performance, they're either paying $200k for the cool factor (more than likely a small minority) or paying $200k for a speculative investment.

mr2peak
mr2peak GRM+ Memberand Dork
8/22/23 3:22 a.m.

Imagine getting the ultimate version of your favorite car, without the hastile of making sure everything fits and works together. No shop delays, no waiting on parts, just get in and drive.

z31maniac
z31maniac MegaDork
8/22/23 9:14 a.m.
dannyp84 said:

 "If you’ve been worrying that the sun might be setting on gas-powered performance cars, I would argue that our friend Jim Farley’s move states rather definitively, “Not so fast.” "

..as long as you're rich. I see no great evidence of automakers going to great lengths to ensure that the everyman with a day job and a mortgage will have access to a new gas powered enthusiast car on a budget. The Miata and the 86/BRZ are basically all that's available for roughly 30k. You can get a new Mustang for that price but only with an automatic. The GTD is yet another rich person's toy, and I have trouble mustering any interest for a vehicle that's unlikely to ever be attainable to the rest of us.

After tracking sport bikes, and owning a few cars that were bonkers fast ('13 Mustang GT Track Pack, '13 135i w/DCT), a 2nd gen BRZ or ND Miata is more than enough to have fun on the street (and track) and not spend $50k+.

I thought about a new Mustang or Camaro last spring when I ordered my BRZ, but realized, why? You're going to have a car you can never wring out on the street. 

350z247
350z247 Reader
8/22/23 10:19 a.m.

In reply to z31maniac :

For that much money, just buy a used 09-16 Cayman S. It would be better on all accounts aside from consumables which I'd say is worth it.

Floating Doc (Forum Supporter)
Floating Doc (Forum Supporter) GRM+ Memberand UltimaDork
8/22/23 12:35 p.m.

If they get classified into Super Street for autocross and have a performance edge, some of them will be bought for that. 

QuikMcshifterson
QuikMcshifterson New Reader
8/22/23 12:44 p.m.
dannyp84 said:

I see no great evidence of automakers going to great lengths to ensure that the everyman with a day job and a mortgage will have access to a new gas powered enthusiast car on a budget. The Miata and the 86/BRZ are basically all that's available for roughly 30k. You can get a new Mustang for that price but only with an automatic. The GTD is yet another rich person's toy, and I have trouble mustering any interest for a vehicle that's unlikely to ever be attainable to the rest of us.

I think this is an excellent point... and $30K is more like $35K+ at this point. 

In addition, the mfgs. seem to be using the scarcity model as if you want an CTR FL5 or Manual 86/BRZ (and many others) you're going to have a hell of a time finding one unless you're willing to pay the dealership's "market value adjustment" and waiting months. 

There's probably a long-term side effect of this and that will be that the new generation of enthusiasts / drivers might be much smaller. If you don't make enthusiast as kids, many of them will simply find other things to care about instead and the mfgs. might find their customer base shrinking as older enthusiasts aren't being replaced in the market with new ones. 

z31maniac
z31maniac MegaDork
8/22/23 12:45 p.m.
350z247 said:

In reply to z31maniac :

For that much money, just buy a used 09-16 Cayman S. It would be better on all accounts aside from consumables which I'd say is worth it.

I looked at 12-16 Cayman S, I couldn't find a nice, low mileage anywhere CLOSE to $32k. They were all $50k and up. Sure maybe you can find one not in greatest shape, or with a lot of miles. But buying a high mileage 6-10 year old Porsche isn't why for me. Plus Porsche parts prices, etc. I make OK money, but I know I can't truly AFFORD a Porsche vs being to BUY one. Which is a big difference. 

At $50-55k, I'm buying a Mustang GT with $10k left for mods and a warranty.

 

EDIT: Or were you saying for $50k plus buy a used Porsche? A BRZ is $32k, so I thought you were saying for that much money. Because that's what I actually bought.

fearlesfil
fearlesfil New Reader
8/22/23 7:25 p.m.

In reply to David S. Wallens : That would be the Mustang GT3, which the GTD winks and nods to. I don't know but would guess the GT3 race ready will be north of $500k, making the street legal GTD somewhat of a "bargain" street/track day rough equivalent.

Tom1200
Tom1200 PowerDork
8/22/23 7:43 p.m.

It will be interesting to see who actually buys these.

dr_strangeland
dr_strangeland GRM+ Memberand Reader
8/22/23 8:29 p.m.

I feel like this kind of thing reminds me of another time in history when similar things were happening...

https://en.wikipedia.org/wiki/Duesenberg_Model_J

alfadriver
alfadriver MegaDork
8/22/23 8:37 p.m.

In reply to Tom1200 :

Same people who get the P GT3. 
 

And collectors. Ford tried to prevent them back in the 90's from hiding race cars, but they bring so much money to the table, it's hard to not let them collect cars. 

350z247
350z247 Reader
8/23/23 5:14 p.m.

In reply to z31maniac :

I was saying for $50K compared to the Mustang. For $32K, you're going to likely have a pre-2009 Cayman with some known issues. You could maybe find an 09-11 for mid to low $30s, but it would almost definitely be a non-S. With FCP Euro's crazy warranty program, the price difference on consumable goes away, but that first purchase will still hurt.

MrJoshua
MrJoshua UltimaDork
8/23/23 7:09 p.m.

For the several mentions of Cayman prices: 

Here's an '07 for $17k right here on GRM

 

DaleCarter
DaleCarter GRM+ Memberand New Reader
8/24/23 2:36 p.m.

For the "car won't make it to a track crowd"... why not? I see GT3RSs and GT2RS every time I go to the track. Last time at Road Atlanta, there was a Ferrari SF90 Stradale passing my little Miata on the back stretch, along with several McLarens. This car is half as much money and no more rare than those.

 

I will never own one, but it's cool and these things have a tr4ndency to trickle down through the ranks to us plebes.

stormy1
stormy1 New Reader
8/27/23 1:38 a.m.

Ford selling one ICE vehicle is a sad day and i don't expect it to bode well. Even the CEO had a wake up call... $300k for the only one they do make will surely give the used car market a huge bump.

Our Preferred Partners
shE16OLf8kFnz3S8RySnslGHcO6J7y0e69cv64qwArEeleM1o9FS0xYID1UKCesu