The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
9/17/21 7:55 a.m.

[Editor's Note: This article originally appeared in the February 2007 issue of Grassroots Motorsports.]

Story by Bill Cuttitta

A few years ago, Chevrolet ran a series of ads with a tag line that didn’t pull any punches: “They don’t write songs about Volvos.&rd…

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