To date, they haven't been the title sponsor on a car, just an associate sponsor. Hopefully that'll change soon....
To date, they haven't been the title sponsor on a car, just an associate sponsor. Hopefully that'll change soon....
Javelin (Forum Supporter) said:
Yes, that's ABBA the band. And yes, that's on an F1 car.
And the driver, Slim Borgud, was also a session drummer for ABBA.
I'm not sure if this is lesser known or not, but in the late 80's Layton House made a big splash sponsoring F1, F3000, WEC Group C and domestic (JDM) racing. They were a Japanese real estate company. The colour scheme was awesome on all cars.
And for the adolescent boy in us all.
In reply to MadScientistMatt :
I like how his firesuit is pink when the car has Skittles on it.
Jimmy Means Alka Seltzer Pontiac. 
Probably not unknown decades ago but not seen in a long time. This looks good on damn near anything.
In reply to David S. Wallens :
Tribute car running in the VARAC Classics group
Not a lesser known sponsor, but probably a forgotten scheme(s). When Benetton got into F1 they started sponsoring Tyrell, then Tolman. They then bought Tolman and renamed it Benetton, which became Renault, which became Lotus, then back to Renault and now finally Alpine. The early cars looked awesome.
This was the 85 Tolman. The one world hippie in me loves the sentiment of all the NAtions. 
Then in 86 they became Benetton and had the awesome color flashes.
And there's the Bitten & Hisses F1 car. "This is totally not a Benson & Hedges race car. Why, tobacco advertising on race cars isn't legal here. What would make you think that is what we're up to?"
As I remember it from many years ago...
I worked for Boost Mobile in middle management from 2005 to 2012 Motorola had a long Indy Car contract to sponsor a car driven by Danica Patrick.
Come about 2011, Nextel which owned Boost Mobile in the US was bought by Sprint. At that time, every handset that Boost sold was a Motorola product as we continued to use the legacy Nextel network. As such, if you bought a Boost Mobile handset...you bought a Motorola. It was Motorola that then brought Boost Mobile the idea that they would like to repackage their car as a Boost Mobile car. So, Danica drove a Boost Mobile livery for the remainder of that contract.
Later, that similar branding was done on Nascar with Samsung paying for the Boost Mobile name to be there now that we were featuring handsets other than Motorola. The driver was Travis.
Boost Mobile is actual a long standing company in Australia that was brought to the US as a joint venture with Nextel. In Australia, Boost Mobile has had a much longer link to motorsport
JG Pasterjak said:Naked lady
First thing I thought of was all those porn cars in the article you all did years back about the Nurburgring 24hrs. I remember one was called 6Relax. Also the part about drunk dads being pushed around in wheelbarrows since it coincided with German Father's Day.
When I think of turbocharged Ford hot hatches racing door to door, I think of one thing:
Shredded wheat.
When I think of turbocharged Ford hot hatches racing door to door, I think of one thing:
Shredded Wheat.
When I think of turbocharged Ford hot hatches racing door to door, I think of one thing:
Shredded Wheat.
When I think of turbocharged Ford hot hatches racing door to door, I think of one thing:
Shredded Wheat.
In reply to GCrites80s :
I probably have a film picture somewhere back in a box in the UK, but in the 80's there was a one make Ford Fiesta XR2 championship in the UK that I happened to catch on occasions as a support to some of the feeder single series ladder. There was one car sponsored by a Lingerie shop (probably owned by the driver or a family member) that had a lingerie clad woman painted on the door/fender that lined up with the drivers head/helmet that worked really well.
Javelin (Forum Supporter) said:
The Pro Wrestling equivelent of that livery.
You'll need to log in to post.
