Does this BMW M4 have the ultimate sponsor? | #FastFriday

By Colin Wood
Apr 14, 2023 | BMW, SCCA, UTCC, #FastFriday, Ultimate Track Car Challenge, Tire Rack, M4, BMW M4

What makes the 2016 BMW M4 James Currie is entering into the Tire Rack Ultimate Track Car Challenge Presented by Grassroots Motorsports so special?

No, it’s not the 500 horsepower on tap from the car’s S55 engine fitted with upgrades that include aftermarket downpipes, Dinan coil packs and bootmod3 tuning platform.

It’s not the roll cage, the Apex wheels or Continental Extreme Contact tires, either.

What makes this M4 truly special is its primary sponsor, one we’ve all worked with at least once–some people more than others–and will likely be a part of our lives until the day we die: Poor Financial Decisions.

Sure, James says the BMW’s greatest strength is its balance between power and traction, but will that balance be enough to win? 

What is the Ultimate Track Car Challenge? It’s our annual no-holds-barred track competition that simply seeks the fastest machines on four wheels. The rules are brief: Car and driver must pass a safety inspection. Period.

Pretty much everyone is welcome: New, old, factory-bought and home-built. Wings are cool. So are box flares, giant intercoolers and sequential shifters.

Learn more, including how you can register today, by visiting


The Tire Rack Ultimate Track Car Challenge is presented by Tire Rack, in association with Wilwood Engineering, HP Tuners, SPA Technique, Deatschwerks, CRC Industries and Volkswagen, with trophies from Track Advantage, Stifflers, BimmerWorld, HGSI, XS Batteries and Hoosier Tire. Thank you to the SCCA for sanctioning the UTCC.

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View comments on the GRM forums
Duke MegaDork
4/14/23 1:57 p.m.

Pretty sure this is the ultimate sponsor for the M4:

GameboyRMH GRM+ Memberand MegaDork
4/14/23 3:40 p.m.

Maybe Rovio?

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