Toyota says “A New Dawn is Coming” … whatever that means

Colin
By Colin Wood
Oct 19, 2023 | Toyota

Photograph Courtesy Toyota

The prize for the most cryptic press release goes to Toyota this week for the following:

Can you guess what’s on the horizon?

That’s the whole release, aside from the title “A New Dawn is Coming” and the single picture above.

We have our guesses, but what do you think this mysterious new car could be?

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Comments
11GTCS
11GTCS SuperDork
10/19/23 12:48 p.m.

From the profile I'll guess that's the next generation Camry.  Hoping it'll be 80% less weird looking than the Crown.

sleepyhead the buffalo
sleepyhead the buffalo GRM+ Memberand PowerDork
10/19/23 12:54 p.m.

I thought there were rumors recently about them bringing back the MR-2 and/or the Celica?

Colin Wood
Colin Wood Associate Editor
10/19/23 12:56 p.m.
11GTCS said:

From the profile I'll guess that's the next generation Camry.  Hoping it'll be 80% less weird looking than the Crown.

There’s always enough time to do it right the second time.

Camry is pretty solid bet.

Colin Wood
Colin Wood Associate Editor
10/19/23 12:56 p.m.
sleepyhead the buffalo said:

I thought there were rumors recently about them bringing back the MR-2 and/or the Celica?

I'll keep my fingers crossed for that. That'd be rad.

TJL (Forum Supporter)
TJL (Forum Supporter) SuperDork
10/19/23 12:58 p.m.

I wonder if it will be an actual toyota manufactured product..

yupididit
yupididit GRM+ Memberand UltimaDork
10/19/23 1:08 p.m.
sleepyhead the buffalo said:

I thought there were rumors recently about them bringing back the MR-2 and/or the Celica?

With the gr86 and corolla in existence. this would make no sense. 

This new dawn will be an EV Camry or equivalent 4door 5 seater.

wearymicrobe
wearymicrobe PowerDork
10/19/23 1:10 p.m.

Hoping for a solid state battery hybrid on the new corolla.  But unlikely. 

bmw88rider
bmw88rider GRM+ Memberand UberDork
10/19/23 1:12 p.m.

I was going to say it will be their first 100% EV. But I guess they launched that in February in the quietest product launch I've seen. I never heard anything about it. 

hybridmomentspass
hybridmomentspass Dork
10/19/23 1:13 p.m.

That aint no 2 seater. 

Tom1200
Tom1200 PowerDork
10/19/23 1:13 p.m.

If it's a save the planet EV thingy...............I shall hurl.

I have nothing against EVs .............they do lots of cool stuff but they are not saving the planet................stop saying they are.

Did I mention I have really negative reactions to touchy feely ads?

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