Shark Bite: Back in 1997, Hyundai Was Into Rally

By Staff Writer
May 25, 2017 | Hyundai | Posted in Features | From the July 1997 issue | Never miss an article

This story comes from all the way back in 1997. So we had to march back to our archives, pick out the magazine, and then dig out the scanner.

To zoom in, hold down the CTRL (or Command on a Mac) key and then hit the “+” key.

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Story by Kathleen M. Mengan • Photos by Brian Hollingsworth

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Bobzilla MegaDork
5/25/17 10:09 a.m.

Also, in 1993 They had a PPHC car.

We had a poster of that car on the run when I was at the Hyundai dealer.

NGTD UberDork
5/25/17 11:01 a.m.

After Hyundai US was done with that car it came to Canada and Antoine Lestage cut his teeth in that car. It lived on for a while up here being maintained by John Buffum - Libra Racing.

Trackmouse SuperDork
5/25/17 12:01 p.m.

Long live the short lived S coupe!

hhaase Reader
5/25/17 12:25 p.m.

Even earlier than this I remember they put a Hyundai Scoupe into the Pikes Peak festivities, don't know much about it though.

Bobzilla MegaDork
5/25/17 1:00 p.m.

In reply to hhaase:


Rhys's dad Rod. The Millen family goes way back with the Korean car maker.

hhaase Reader
5/25/17 1:19 p.m.

Yep, that's the one! Didn't reallize it was Rod Millen, no wonder it looks like the driver knew what he was doing.

mazdeuce MegaDork
5/25/17 1:19 p.m.

I saw the Hyundai factory cars on an open transporter back in maybe....2000? I geeked out hard. They were very cool.

Zomby Woof
Zomby Woof PowerDork
5/25/17 1:54 p.m.

Hyundai was very aggressive in the late 80's and well into the 90's. They even sponsored me.

nutherjrfan Dork
5/25/17 4:28 p.m.

They only just left Global Rally Cross a few years ago.

vwcorvette GRM+ Memberand SuperDork
5/25/17 9:23 p.m.

Much of those Hyundais were Mitsubishi under the valve cover. With Cossie parts for the rest of the drivetrain. Buffum would come into our the Mitsu dealership where I worked to buy parts.

irish44j UltimaDork
5/25/17 10:16 p.m.

There was a Genesis running Rally America 4 or 5 years ago. IIRC it was a factory-backed car, though I forget who was driving. It was actually on the official STPR t-shirts one year. No idea what happened to it, though.

Bobzilla MegaDork
5/26/17 9:40 a.m.

In reply to nutherjrfan:

I've got a signed poster from that. A friend of mine was on the Andretti team for a while. He caught Rhys and asked him to sign a poster for "one of my Hyundai humping friends". So it signed: "To Bob: Keep humping those Hyundai's"

My most treasured item in the garage.

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