GRM Experience will not return to the Rolex 24 At Daytona

By Tom Suddard
Jan 16, 2024 | Daytona, Rolex 24 at Daytona, GRM Experience, rolex 24, Daytona International Speedway, Grassroots Motorsports Experience

Photography Credit: Chris Tropea

For nearly two decades, we welcomed our fans to the Rolex 24 At Daytona. Each year Grassroots Motorsports pitched a big tent—both literally and metaphorically—and welcomed all in attendance to watch the race with us for free. Our pitch was simple: "Your home away from home at the Rolex 24 At Daytona.”

From this tent we also hosted our infamous Midnight Tour, a free, semi-official annual march for the most dedicated, most sleep-deprived fans in the infield. Over the years we marched through all sorts of normally off-limits spaces, from VIP skyboxes, to the live TV broadcast, to the race’s actual timing and scoring center.

The vibe that permeated it all? We’re race fans. You’re race fans. Let’s have a blast watching the Rolex 24. 

Sadly, though, the GRM Experience will not return to the 2024 Rolex 24 At Daytona. The Rolex 24 and Daytona International Speedway have both grown, and with that growth comes more demand for space in the infield—space where the GRM Experience is held.

After exploring alternative ideas and locations with the track, we felt we would no longer be able to deliver the same quality GRM Experience we’ve delivered in the past. Rather than do something poorly, we’d rather not do it at all.

Daytona International Speedway controls all ticketing and ticket communication for the GRM Experience, and they have said they are working on a new ticket package for previous GRM Experience ticket holders. Please contact the track with any questions, as this package will have no affiliation with Grassroots Motorsports. 

What about Grassroots Motorsports? We’re not going anywhere—in fact, we’re going all sorts of places. We’ll bring the same fun of the GRM Experience to next year's $2000 Challenge, and we’re actively exploring new locations to pitch the GRM Experience tent. You can see our other upcoming events at

To everybody who’s joined us at the Rolex 24 over the years: Thank you for your support, and we’re sorry we can’t join you in January.

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drsmooth HalfDork
6/14/23 4:09 p.m.

I wonder if Sebring has an opening :) !

wae PowerDork
6/14/23 4:17 p.m.

JG Pasterjak
JG Pasterjak Production/Art Director
6/14/23 4:23 p.m.
drsmooth said:

I wonder if Sebring has an opening :) !

What no other track has is the beds of most of our staff within two highway exits. Seriously I could go home to poop and barely miss a shift during rolex weekend.

That doesn't mean we aren't constantly looking for more venues to provide in-person events at, just that Daytona had a real mix of happy coincidences that made it a real special experience, and very doable on our end. I understand progress marches on, and there's no hard feelings between any of the parties involved, but it's going to be kind of a bummer not seeing everyone next january the way I've become accustomed to.

Although, it will be nice to actually watch the race for once. Not gonna lie there.

seaportnj New Reader
6/14/23 5:17 p.m.

Well this sucks frown

SV reX
SV reX MegaDork
6/14/23 5:54 p.m.

That's sad. I really enjoyed that. 

Feedyurhed UltraDork
6/14/23 6:29 p.m.

Went many times to the GRM Rolex Experience. Very sad to see it go. Thanks for all the good memories.

Hoppps New Reader
6/14/23 6:36 p.m.

We could buy a bunch of outfield tent camping sites and have an impromptu GRM section/party!!

Floating Doc (Forum Supporter)
Floating Doc (Forum Supporter) GRM+ Memberand UltimaDork
6/14/23 8:53 p.m.

I'll see what sort of package they offer, but I'm probably done. For me, it was about it being The GRM Experience.


crxmike Reader
6/16/23 4:26 p.m.

I called today to see if any infield options for those that had grm tix in past. All they came up with was call on 8/16 when relocations for renewals open up, good luck. 

It was a good run for last ten years, but also not looking to return if we have to park outfield and tram in. 

husky450cr GRM+ Memberand New Reader
6/16/23 11:50 p.m.

In reply to drsmooth :

This past March I made the bucket-list trip from Phoenix, AZ to attend Super Sebring...and was surprised GRM didn't have a presence.  
I wore GRM t-shirts both Saturday and Sunday, expecting to do alot of fist-bumps...but nope, never saw another fan in GRM wear...was I not really there, the Twilight Zone maybe...?  

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